Close Search Area

Marta Pozzan chats with Giada Forte 

FORTE_FORTE and Italian luxury knitwear 

1. How and when was forte_forte first created?

After working in the fashion industry, both in Italy and abroad, I decided to take a year off and to just travel and do research. After three years working in New York, my brother Paolo came back home,  although he had actually planned to live in Tokyo, we instinctively  decided to spend more time together and to begin a new adventure. After having both worked in the knitwear industry, we decided to create something very personal and precious, something that would reflect our souls: a special “personal wardrobe” made of timeless designs, pure materials and artisanal details; this is how forte_forte was born.

2. What is the origin of the brand name?

Our family name has become the brand name: Giada Forte and Paolo Forte. Paolo is represents strategic strength and I am more the heart and soul of the brand, which helped us bring our different experiences together.

3. If you had to describe forte_forte in three words, what would they be?

“pure, essential, sincere” ; forte_forte represents timeless pieces where past and present meet and share their essence. forte_forte’s goal is to tell a story full of emotions, dissolving the distance between the garments and people wearing them.

4. How has forte_forte’s aesthetic changed over time?

I think forte_forte aesthetic has always been very authentic since the early years. What we have created over the years is the constant research for noble, precious materials combined with simple and pure shapes. The collection has certainly grown in terms of construction and refinement in garment making and finishing.

5. Describe your design process?

It always starts from a journey, a sensation, an experience. Sensations are then translated into a profound research for textiles that turns into living silhouettes. I believe in the importance of special, precious details that make a piece unique and I love dedicating a great attention to color shades. Our collections portray an emotive voyage. I like the idea that a collection makes you dream for a while and that, when you buy a piece, you feel part of that dream.

6. What were your main sources of inspiration for this latest collection?

The spring summer collection, called “raw beauty”, is inspired by the beautiful natural landscape of the seaside in the Yucatan area. It is such a pulsating place where fine sand embraces the sea and mayan magic permeates nature. I was charmed by this authentic atmosphere full of pureness and contact with nature. In this collection in fact gauzes and linen create airy dresses and sophisticated kaftans, light and velvety voiles draw pure silhouettes.

7. What are the key characteristics a “forte_forte girl” must have?

The forte_forte woman has a strong personality, she is curious and loves traveling. She is also refined and sophisticated, she is a woman who likes wearing clothes that make her feel special, cuddled and feminine, she is not just into iconic fashion items.

8. What can we expect from forte_forte & giada_forte in the future!

Our dream is to open our own store, a special place where we can fully express our dreamy emotional world and where our clients can become part of it.

See more at

Pics by Sophia Macks.