Marta Pozzan models for Swoonery
THE ULTIMATE LUXURY E-COMMERCE PLATFORM
Swoonery is where innovation meets exclusivity, aka a new personalized and technology-driven retailer where to buy unique and relevant pieces. In a world where we no longer have time to shop in stores and are more and more likely to dive into online shopping, e-commerce is the answer.
It relies on intuitive technologies to personalize the online jewelry shopping experience, providing consumers with over 50 fine and high-jewelry designers. Swoonery can recommend pieces accordingly to the costumer’s personal preference, creating a whole new – more real and direct – consumer-retailer dialogue.
It was launched in February 2016 by former lawyer Jean Z. Poh, who is fourth generation in a line of high-jewelry professionals and collectors. She started her career as a corporate attorney but started investing in startups at the age of 28. In 2008, she decided to leave law and immerse herself in her family’s legacy and began working with her father.
“I absolutely think innovation is the answer. Consumer behavior has changed,” said Jean Z. Poh, founder of Swoonery. “The jewelry industry has been ignoring the data and instead maintaining the position that people don’t want to buy high-end or designer jewelry online, in a world where 98 percent of affluent consumers shop online and only 5 percent of all online purchases are placed on monobrand sites, it no longer makes sense to resist.”
Pictures by Bradley Meinz.