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NEW YORK, NY, JANUARY 7, 2015 – Calvin Klein, Inc., today announced that global superstar and 30-time platinum-selling phenom Justin Bieber will be featured alongside Dutch supermodel Lara Stone in the Spring 2015 Calvin Klein Jeans and Calvin Klein Underwear global multi-media advertising campaign. What an amazing move!

The campaign features Bieber with Stone in key jeans and underwear styles of the season, furthering the iconic brands’ longstanding legacy of bringing fashion and music together, shot by photographers Mert Alas and Marcus Piggott in New York City.

“Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns,” said Melisa Goldie, Chief Marketing Officer of Calvin Klein, Inc.

“Calvin Klein is such an iconic brand and I am excited and honored to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” said Bieber.

This season will represent Calvin Klein’s most digitally-focused campaign to date with an increased social presence to amplify and create conversation around the campaign, engaging both Calvin Klein’s and Bieber’s fans and followers. The campaign will also feature the #mycalvins call to action that the brand initiated last February, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein.

You can shop some of the best selling pieces of the #MyCalvins below.

calvin klein jeans s 15

calvin klein jeans

Justin Bieber calvin klein

Lara Stone and Justin Bieber calvin klein

Justin Bieber Ad Campaign

 
 

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